About Us


Valiram was established in 1935 by Utumal Valiram as a trading company importing textile, sundries and the like. An unassuming store situated at lot No. 3 on Jalan Tuanku Abdul Rahman in the heart of Kuala Lumpur, the central business district of that era, the Valiram business has evolved over the years with each generation.

Swiss Watch Gallery is the result of the group’s earliest attempts to diversify. The first boutique opened April 4th, 2001, at Penang International Airport, offering a good assortment of 16 watch brands.

Today, Swiss Watch Gallery is a well-recognised horology destination that caters for watch enthusiasts and collectors as much as it does for the first-time watch buyer. With an array of the world’s most beloved luxury brands and watchmaking icons within its portfolio, Swiss Watch Gallery offers a compelling shopper experience through elegantly appointed boutiques enriched by exceptional service.

The business has grown remarkably since its inception in 2001 and today comprises eight Swiss Watch Gallery boutiques, and more than 30 specialist watch and jewellery boutiques representing the world’s best loved brands including Rolex, IWC Schaffhausen, Montblanc, Chopard, Chanel, Bulgari, and a sizeable portfolio of over 50 brands across Malaysia, Singapore, Thailand Australia and Thailand.


Swiss Watch Gallery has been the authorised retailer for some of the world’s iconic brands since 2001. We are your trusted source for authentic timepieces crafted by the best names in watchmaking.

As a partner, we pride ourselves in being a guardian of our brand partners and their values. We honour tradition and celebrate design perfection, high technique and innovation, and we always look to align ourselves with those in accord.

You can be assured that the timepiece you take home from Swiss Watch Gallery is genuinely crafted and delivered from our brand partner.

The decision to buy a special timepiece is all about emotion. Whether you’re celebrating a success or achievement or marking a milestone, no one understands better than we do what that watch means to you.

Our highly knowledgable and friendly Swiss Watch Gallery associates are happy to help you choose the perfect watch for yourself or your loved ones.