NOVAROSA – HEAVENLY FEMININITY
For this new family of contemporary watches with a refined design, Bell & Ross chose the evocative name «Novarosa.» This neologism can be unpacked as follows:
First comes the prefix “nova”, taken from supernova, the stars that illuminate the sky with unparalleled brightness at the end of their life. Next, the delicate suffix “rosa”, a tribute to the most feminine color. No matter the tone of pink —cotton candy, pale, dusky or fuchsia —it is synonymous of seduction and romance.
It is also the color of ingenuity, sensitivity, candor and purity. Finally, the expression “la vie en rose”, life through rose-tinted spectacles, evokes an existence filled with happiness and pleasure.
Bell & Ross has chosen this color for the dials of the three watches, which are subtly decorated with a “deep sunray” pattern. Lastly, “rosa” recalls the stardust caused by the explosion of a supernova, which often takes on this hue. This mysterious cloud sometimes regenerates and triggers the formation of a new star.