In 1976, Jack Heuer, the great grandson of the brand's founder, designed a chronograph to celebrate Niki Lauda's first world championship title with FERRARI. The Swiss watch company was then Official Timekeeper for Scuderia (from 1971 to 1979), and it was the first time that MONZA had appeared on the dial of a watch. At that time, the watch was markedly different, yet very stylish. Its coussin case was inspired by a 1925 model. An all black chronograph equipped with a pulsometer (to measure the heart rate) and a tachymeter scale (which converts time into speed), red hands and counters to reflect its racing heritage, the new design ushered in a brand new era in the history of this model.