Massimiliano Pogliani, Vertu’s Chief Executive Officer, said: “There has always been significant consumer desire for Vertu products that make a lifestyle statement. Many of our consumers not only appreciate rarity and craftsmanship in the goods that they choose to own, but desire products that reflect modern styling and trends in their colour palette and material. They expect a statement piece that not only performs to the utmost standard technically, but is also beautiful as an object as well.
In contrast to Signature Touch, which has seen its popularity soar amongst our more traditional and corporate customers and is very masculine in design, with hard, straight, edges and classic lines, Aster is a more unisex offer and appeals to a different customer; someone searching for something a little more glamorous. In Aster we looked to create a handset that was not only engineered to perform to the highest standard, but one that would complement our customers’ lifestyles in its capacity as a fashionable accessory. For those desirous of luxury and understated elegance, but unwilling to compromise on performance, Aster is the ultimate lifestyle handset.”
The new Vertu Aster Quilt is hand-wrapped in supple fine grain calf leather, sourced from one of Europe’s oldest tanneries that supply many of the world’s best loved fashion houses. The quilted calf leather on the Vertu Aster Quilt epitomises classic elegance; exuding charm, femininity and understated luxury. An exquisite purse-style case perfectly complements the stylish design of the Aster. With room for two credit cards, as well as business cards and finished with a de-bossed Vertu logo, this unmistakable case is the perfect accessory for any occasion. Each handset has a recognisable chevron stitch pattern, inspired by the Vertu ‘V’ logo, which has become an integral VERTU design cue. This running stitch gives the soft calf leather shape and form, which complements the handset’s polished titanium body – a material twice as strong as stainless steel, but only half the weight.
The Vertu Aster Quilt is available in both blue and black calf leather at Vertu boutiques in Malaysia.