Maurice Lacroix brings the FC Barcelona Official Watch Partnership to life with six exceptional timepieces
Not long ago, dynamic Swiss watch brand, Maurice Lacroix, proudly announced a three-year partnership agreement with FC Barcelona – quite simply the world’s most prestigious football club with a global fan base of over 300 million people and 100 million social media followers. Becoming the “FC Barcelona Official Watch Partner” represented a landmark in the history of Maurice Lacroix. Through this innovative partnership, Maurice Lacroix and FC Barcelona has joined in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
Maurice Lacroix has built on the relationship with the launch of a new series of watches. Exampling Maurice Lacroix’s ingenious flair, these timepieces share the same values as the club whose crest adorns the watches, namely “substance”, “style” and a relentless “passion for progress”.
True to the ethos of the partnership, Maurice Lacroix and FC Barcelona (FCB) demonstrate perfect teamwork, taking the Swiss watchmaker’s timepieces to a new level. The watches are adorned with the FC Barcelona crest, which represents values such as ambition, quality and precision. These values resonate with Maurice Lacroix and have led to international recognition for both partners. The new FCB collection consists of four models. The new range starts with the pure and simple FCB Eliros Date, an affordable chronograph, the FCB Eliros Chronographe with its contemporary take on watchmaking, to the sporty styling of the FCB Pontos S and finally, the ultimate expression of high-end watchmaking, the FCB Masterpiece Squelette.