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Jaeger-LeCoultre’s extraordinary watchmaking craftsmanship dazzles the 17th Shanghai International Film Festival

The restoration of Chinese cinema classics meets great success

 

14 June 2014, Shanghai. As an official partner of the 17th Shanghai International Film Festival, Jaeger-LeCoultre is hosting a press conference and organizing an auction gala and reception at the Shanghai Film Museum on the opening night of the festival to benefit the continued growth of the Chinese film industry. Gracing the red carpet at the festival and wearing Jaeger-LeCoultre’s luxurious jewellery and complication watches will be the Jaeger-LeCoultre brand ambassador Zhao Wei, the world renowned French film director Jean-Jacques Annaud, the action film master John Woo, notable mainland Chinese actors Feng Shaofeng, Shawn Dou, Guo Tao, Gao Yunxiang, actresses Dong Xuan, Liu Tao, director Wang Yuelun, Hong Kong actresses Michelle Ye, Annie Liu, Taiwanese actresses Ady An, actors Joe Cheng, Kai Ko. More than 200 members of the domestic and international press and more than 300 esteemed guests will attend the Jaeger-LeCoultre evening gala.

Four Years of Generous Contributions
The close partnership between Jaeger-LeCoultre and the Shanghai International Film Festival began in 2011. At the start of their partnership, Jaeger-LeCoultre announced that the most significant project in the years to follow would be the restoration of Chinese cinema classics as part of its efforts to save China’s rich cinematographic heritage. In doing so, Jaeger-LeCoultre became the first private company to participate in such film restoration work in China. At present, Jaeger-LeCoultre has contributed to the restoration of nine Chinese cinema classics that include both parts of Yi Jiang Chun Shui Xiang Dong Liu (The Spring River Flows East), Ba Qian Li Lu Yun He Yue (Eight Thousand Li of Cloud and Moon), Shi Zi Jie Tou (Crossroads), Wu Ya Yu Ma Que (Crows and Sparrows), Li Ren Xing (Three Girls), Wan Jia Teng Huo (The Thousand Lights), Wo Zhe Yi Bei Zi (My This Lifetime) and Wu Tai Jie Mei (Two Stage Sisters).

The recently completed restoration of Wu Tai Jie Mei (Stage Sisters) is Jaeger-LeCoultre and the Shanghai International Film Festival’s first restoration of a colour movie. Wu Tai Jie Mei, directed by renowned filmmaker Xie Jin in 1964, is considered one of his masterpieces. To better preserve this classic Chinese film for future generations, Jaeger-LeCoultre partnered with the Shanghai International Film Festival and the Cineteca di Bologna’s film restoration laboratory, acclaimed as “the high temple of film restoration,” to complete a full colour restoration of this iconic production using the latest 4K technology. The work required the painstaking effort of more than six months of collaboration among the two teams’ 80 members based in Shanghai and Bologna. 2014 marks the 90th anniversary of director Xie Jin’s birthday and the fully restored digital edition of this film will be shown to the public for the first time as the opening feature of the 17th Shanghai International Film Festival to pay homage to the great filmmaker.

Besides rescuing, preserving and restoring classic films, what matters even more is promoting the protection of cinematographic heritage and transmitting that cultural legacy to the next generation. The Shanghai International Film Festival committee and Jaeger-LeCoultre have jointly decided to restore John Woo’s magnum opus Ying Xiong Ben Se (A Better Tomorrow) in 2015 to encourage greater social awareness of the process and purpose of restoring classic films and will pour their efforts into protecting China’s cinematographic heritage. In addition, because their partnership has been so productive, Jaeger-LeCoultre and the Shanghai International Film Festival have signed a three-year cooperative agreement and hope that in the next three years, they can continue to promote the development of Chinese cinema.

In spite of their differences, filmmaking and watchmaking share similar values. As an active proponent of cinematographic art and culture, the Swiss watchmaker Jaeger-LeCoultre’s mission aligns with that of the world of film: to capture and eternalize moments. Jaeger-LeCoultre has maintained a close bond with the film industry and has strengthened it as the years have gone by, offering its wholehearted support and promoting the development and transmission of cinematographic art and culture. In the past decade, Jaeger-LeCoultre has developed close partnerships with many of the world’s most revered film festivals : the Venice International Film Festival, the Shanghai International Film Festival, the Abu Dhabi Film Festival, the San Sebastian International Film Festival in Spain, the New York Film Festival organized by the Film Society of Lincoln Center, the Toronto International Film Festival, the Los Angeles Film Festival,  Jaeger- LeCoultre has been enthusiastic in supporting each of these celebrations of cinema.

Jaeger-LeCoultre Donates Luxury Watches, Celebrities Support the Benefit Auction
On the opening night of the festival, the Shanghai Film Museum will scintillate as esteemed guests from China and abroad arrive at Jaeger-LeCoultre’s benefit auction to show their support for the restoration of Chinese cinema classics. Auction specialists from Christie’s auction house will host this deeply meaningful auction. Up for bid will be Jaeger-LeCoultre’s Duomètre Unique Travel Time watch with “SIFF 2014” engraved on the side of the case. The dual-wing watch affords ease of access to world time zones and features a rose gold case. The first watch in the world to offer the precision of a minute-hand indicator for the time in a secondary time zone, the Duomètre dual-wing series is perfection itself, providing travelling watch aficionados with an unprecedented experience.

Scores of celebrities responded to Jaeger-LeCoultre and Shanghai International Film Festival’s call to support the development of Chinese cinema. French director Jean-Jacques Annaud donated props with commemorative significance – most notably a morin khuur (horsehead fiddle) – from the set of his latest film, Lang Tu Teng (Wolf Totem), starring well-regarded Chinese actors Feng Shaofeng and Shawn Dou. These items will be put up for bid along with the Duomètre Unique Travel Time watch. All proceeds from the event will be used to support the restoration of Chinese cinema classics. There are no limits to the dedication and passion invested in Chinese cinema.

Jaeger-LeCoultre Releases a New Hybris Artistica Watch Collection
The Jaeger-LeCoultre workshop has kept the traditional techniques of watchmaking alive and well and has continually striven to create new complication watches that challenge the limits of what is possible. On the occasion of this film festival, Jaeger-LeCoultre is pleased to present 12 new timepieces that exemplify the artistry and craftsmanship that are the hallmarks of its grand workshop. The new Hybris Artistica grand complication collection features watches that blossom with fantastic colours and carry on the gorgeous vitality of the Swiss watchmaker’s storied Hybris Mechanica collection. They raise the prestige associated with the brand name to new heights, demonstrating the firm’s boundless creativity and deep dedication to detail that is very much appreciated in watch culture.

The 12 pieces in the Hybris Artistica collection reflect the prowess of Jaeger-LeCoultre’s master watchmakers, exhibiting the perfect blend of conceptual design, technical design, timepiece aesthetics and detailed workmanship. They are a manifestation of the possibilities that result from having more than 180 different watchmaking skills assembled under one roof and reveal the soul-stirring equilibrium achieved between the workshop’s excellent craftsmanship and its highly unique style. Daring in its choice of materials, the workshop nurtures distinct aesthetic principles that align with its sense of style. Whether it is a watch case or a movement, everything created by the workshop is imbued with beauty and embodies unsurpassed craftsmanship. The intersection of timepiece aesthetics and transcendental creativity yields unprecedented splendour.

The 17th Shanghai International Film Festival marks the fourth year of Jaeger-LeCoultre’s involvement in the festival. Under the resplendent glow of so many stars, Chinese film industry has cause to celebrate its latest accomplishments. It is Jaeger-LeCoultre’s great honour to be witness to and participate in this event. As a reference in watchmaking with more than two centuries of achievements, Jaeger-LeCoultre will remain as dedicated in its support of cinema as it is steadfast in its passion for watchmaking. In pursuit of excellence, the Maison will continue to challenge its own ability to innovate and will aim to become the best of the best in craftsmanship, composing its own beautiful symphony in the watchmaking domain.

Manufacture Jaeger-LeCoultre. The Inventors from the Vallée de Joux.

A major player in watchmaking history since 1833 based in the Vallée de Joux (Switzerland), the Manufacture Jaeger-LeCoultre currently houses the 180 skills required to entirely develop and produce the most prestigious timepieces. Driven by a uniquely inventive spirit, Jaeger-LeCoultre perpetuates the tradition of Grand Complication models illustrated by extraordinary creations and legendary watches such as the Reverso, the 101 watch, the Geophysic, the Memovox, the Master Control, the Gyrotourbillon, as well as the Atmos clock. Building on a vast heritage comprising 1,249 mechanical calibres and around 413 registered patents, Jaeger-LeCoultre remains the reference in the field of Fine Watchmaking. www.jaeger-lecoultre.com