T AG Heuer is the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing, and since 2016 has been the official engine naming Partner of the team, with the Red Bull Racing car for the current season being officially named the Red Bull Racing-TAG Heuer RB13. It was the team’s atypical approach to sport, performance and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand’s marketing strategy.
To mark the launch of the Formula 1 season on 23 March in Melbourne, Australia, and to celebrate the partnership’s second year, TAG Heuer has released a magnificent manufacture chronograph, the TAG Heuer Carrera Heuer-01. With its bold 45 mm diameter, this steel chronograph bears the team’s colours, midnight blue and red, a combination which naturally suggests a racing spirit. Thanks to the bezel sporting a tachymeter scale in blue ceramic, this piece perfectly reflects the DNA of the TAG Heuer Carrera collection.
This sporty watch has a highly contemporary design. Its blue skeleton dial and sapphire case-back, bearing the Red Bull Racing Team’s logo, invite you to admire the stunning mechanism of the Heuer-01 Manufacture Chronograph. The watch is available in two versions: one with a steel bracelet in keeping with the watchmaker’s flagship models, and a new blue leather strap with red topstitching and a racing car seat effect for a truly sporty, classy look.